Insights

The Results 

(Same Timeframe, Radically Different Outcomes)

Using two equal 348-day windows (pre- and post-onboarding), the impact is unambiguous.

Growth at a glance

• Views increased by 49,177%

• Follows increased by 329%

• Reach increased by 77%

• Posting cadence increased ~26% (4.5 → 5.7 posts/week)

This wasn’t incremental growth.
It was a structural unlock.

Revenue Impact

Most importantly, growth translated into dollars.

• Organic social revenue increased 163%

• Revenue grew from approximately $57k to ~$150k over the same period

The Challenge

Before Stigm3rgy stepped in, the account was active and well-liked—but fundamentally capped.

Content was consistent. Engagement rates were respectable. The audience was familiar.
But the system itself wasn’t designed for scale, discovery, or revenue impact.

The account behaved like a local bulletin board:

• Mostly static content

• Limited algorithmic distribution

• No repeatable spikes in reach

• Organic social functioning as presence, not performance

The problem wasn’t effort.
It was structure.

The Approach

Rather than “posting more,” we rebuilt how the channel functioned.

The strategy focused on three core shifts:

1. Re-architecting for discovery

We moved the account from static-first to reel-first, aligning content with how the platform actually distributes attention today. Reels became the engine; images and carousels became intentional supporting assets.

2. Sustainable consistency

Posting cadence increased in a way the team could maintain long-term—no burnout, no content sprints, just a reliable operating rhythm.

3. Connecting reach to business outcomes

Top-of-funnel growth was treated as a means, not the end. Content was designed to expand visibility and support conversion through clarity, trust, and reinforcement.

This wasn’t a content refresh.

It was an operational reset of organic social.

What Actually Changed Under the Hood

Before

• ~83% images

• ~10% carousels

• ~7% reels

Despite reels being the platform’s primary discovery format, they were barely used.

After

• ~76% of all posts are reels

• Static formats repositioned as supporting content, not the main driver

As a result:

• ~78% of all views now come from reels

• ~89% of total reach is driven by reels

Discovery became intentional instead of accidental.